Persians have used Saffron, Pistachio and Rose in beauty rituals for centuries. Saffron, a spice worth more than its weight in gold, is used to str...View full details
Joon, which means “dear” and “life” in Persian, is a haircare line that pairs ancient Persian secrets with modern chemistry. Founder, Shiva Tavakoli, spent much of her summers learning from her grandparents about the various Persian herbs and spices. The mixture of smells and flavors inspired bright plant-based infusions with products featuring saffron, rose, fig, pomegranate and other naturally inspired pairings unique to the region.
It's not really a Persian word, but you know what we mean. We made this product line for the Joonies out there who don't have something that speaks to their hair.
Growing up in a Barbie world, founder Shiva Tavakoli felt like the closest characters that looked like her were the dark haired, big eyed Jasmine from Aladdin and Esmeralda from the Hunchback of Notre Dame. And Hollywood wasn’t the only industry ignoring a whole demographic of women.
So, voila, Joon was born! We create universal products but make sure to over deliver to those with medium to thicker hair types.